Mubi is set to unveil its latest film, *Magic Farm*, directed by the talented Amalia Ulman, featuring notable performances by Chloë Sevigny, Alex Wolff, and Camila de Campo. The exclusive premiere will occur on April 25 in New York City at the historic Angelika Theatre, a beloved venue known for showcasing independent and international cinema. Following this initial screening, Mubi plans a broader rollout beginning May 2, targeting key markets such as Los Angeles, San Francisco, Boston, Chicago, and Washington, DC. This strategic release plan is informed by current viewing trends, maximizing its potential audience reach in culturally vibrant cities before expanding nationwide on May 16, alongside the release in the UK on the same date.
Mubi’s comprehensive distribution strategy, which will see *Magic Farm* available in 15 of the largest markets by May 9, demonstrates the platform’s dedication to bringing independent films to a wider audience. Cities like Dallas, Houston, Austin, Seattle, and Atlanta will receive the film shortly after its premiere, indicating Mubi’s commitment to supporting artistic cinema in diverse locations. This approach not only highlights the importance of independent film in the marketplace but also reflects a growing trend of specialized distribution for films with unique artistic narratives.
*Magic Farm* revolves around a film crew sent to Argentina by an edgy media company to profile a local musician. However, fate intervenes, leading them to the wrong country. This premise sets the stage for a compelling exploration of cultural misunderstanding and media representation. As the crew attempts to fabricate a trend among locals, the film navigates the often-blurred lines between authenticity and performance. The characters’ ineptitude becomes a catalyst for unexpected connections, shedding light on the human experience amid a looming health crisis that remains largely ignored.
Ulman’s narrative shines a light on contemporary issues, revealing how artistic pursuits can bring people together, even in the face of adversity. The health crisis serves as a poignant backdrop, reminding viewers of the fragility of life and the complexities of community in a time of uncertainty. The crew’s journey does not merely seek to document reality but also to create it, raising essential questions about the role of media in shaping perceptions.
Chloë Sevigny, a well-respected figure in the film industry, spoke highly of Ulman, noting her reputation as an innovative artist within the downtown Manhattan scene. Their collaboration reflects a mutual admiration that elevates the film’s creative vision. Sevigny’s recognition of Ulman’s capability to draw influences from various art forms underscores the film’s rich, layered storytelling that appeals not only to cinephiles but also to those engaged with contemporary art.
Ultimately, *Magic Farm* offers a fresh perspective on the intersection of media, culture, and humanity. It embodies a significant leap in thematic exploration for Mubi and highlights the importance of diverse voices within the film industry. As the film prepares for its rollout, anticipation builds for how audiences will respond to this intricate tapestry woven from authentic connections and the critique of modern media practices.